Unverified50% confidenceFactExact time

In brand experience design, smell bypasses rational filtering and acts directly on the brain regions related to emotion and memory.

1

Sources

50%

Confidence

Long-term

Relevance

10/15/2026

First Seen

Sources

Scent Marketing: How Commercial Spaces Use Fragrance to Build Brand Memory

Related Entities

嗅觉concept 情绪concept Memoryconcept

Related Claims

UnverifiedFragrance marketing can change customers' perception of a space, thereby affecting dwell time, emotional state, and even purchasing behavior.76% similar

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