Unverified60% confidenceFactTime unknown
Click-to-WhatsApp (CTWA) ads are an advertising format launched by Meta (Facebook/Instagram) in which users who click on the ad are directly redirected to a WhatsApp conversation window.
2
Sources
60%
Confidence
Long-term
Relevance
6/2/2026
First Seen
Sources
CTWA Ad Lead Capture & Conversion: A Complete Operational Guide
bilibiliYCloud-BSP
Related Entities
Related Claims
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