Unverified50% confidenceFactExact time
The active user churn rate within 30 days of download exceeds 70% for most mental health apps.
1
Sources
50%
Confidence
Long-term
Relevance
8/10/2026
First Seen
Sources
SoloUno：用游戏化方式戒除拔毛抠皮等强迫性重复行为
Related Claims
Unverified移动应用行业数据显示，用户在首次打开应用后的平均留存率在第一天就会下降约60-70%68% similarUnverifiedThe 30-day retention rate for personal finance apps is generally below 10%, far lower than that of social and entertainment apps.63% similarUnverifiedOver 60% of users stop using budgeting apps within three months of downloading them, primarily due to cognitive load from manual input and rule maintenance62% similarUnverifiedThe revenue share ratio for in-app purchases on app stores is typically 70/30 or 85/15.59% similar
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