Verified65% confidenceFactExact time
The theory of loss aversion in behavioral economics holds that the pain users feel from losing existing rights is 2–2.5 times greater than the pleasure of gaining equivalent new rights.
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8/26/2026
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VerifiedResearch by Nobel Prize-winning economist Daniel Kahneman shows that humans psychologically experience losses as approximately twice as painful as equivalent gains (loss aversion).77% similarVerifiedDaniel Kahneman linked status quo bias to loss aversion, finding that people's perceived pain from losing something they already have is approximately twice the pleasure of gaining something of equivalent value.76% similarUnverified研究表明心理契约违背带来的负面情绪强度往往超过实际经济损失本身74% similarUnverifiedThe paper's authors interpret the models' trade-off behavior between reward and penalty as evidence that the models possess some form of internal representation of the concept of 'pain.'65% similarUnverified卡尼曼的研究显示，人类大脑对损失的情绪反应强度约为同等收益的1.5至2.5倍64% similar
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