Unverified50% confidenceFactExact time
The anchoring effect was first systematically described by Daniel Kahneman and Amos Tversky in their 1974 research.
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8/31/2026
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UnverifiedPsychologists Daniel Kahneman and Amos Tversky systematically revealed the cognitive bias of base rate fallacy in their research during the 1970s.73% similarUnverifiedThe endowment effect was first proposed by Richard Thaler in 1980 and was later validated by Kahneman and others through the 'mug experiment'.72% similarUnverified框架效应最初由Kahneman和Tversky在前景理论中系统描述70% similarUnverified锚定效应由卡尼曼和特沃斯基在1974年的论文中提出，指人们做数值估计时会被先前接触的数字不成比例地影响，即使该锚与问题无关68% similarUnverified默认效应（Default Effect）最早由Richard Thaler和Cass Sunstein在《助推》（Nudge）一书中系统论述66% similar
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