Dana White
President of the Ultimate Fighting Championship (UFC) and an American businessman. White transformed the UFC from a near-bankrupt small fighting promotion into the world's largest mixed martial arts organization, and is known for a direct, assertive management style and entrepreneurial philosophy.
Timeline (last 90 days)
Dana White initially did not want to introduce female fighters into the UFC.
Ronda Rousey approached Dana White at an event and asked for a 15-minute conversation, which changed White's view on UFC women's bouts.
Dana White places Ronda Rousey alongside Conor McGregor and Khabib Nurmagomedov, regarding them as rare 'unicorn' figures in the industry.
Dana White believes top athletes share two core elements: hard ability (whether they can fight) and the psychological capacity for 'manifesting' (visualizing and declaring goals in advance).
Dana White states that in his 25-year career, meetings that impressed him as much as the one with Rousey have occurred only a handful of times.
Dana White defines the core competency of an entrepreneur as finding solutions to problems every day.
Dana White required his son, who is attending college, to work at U-Haul and experience a paving company to understand what truly hard work is.
During the pandemic, Dana White gathered all employees and promised not to lay off anyone.
The three criteria Dana White uses to find team members are: talented, hardworking, and aligned with the vision.
Dana White is the president of the UFC.
9 more timeline events
All Facts (19)
Dana White states that in his 25-year career, meetings that impressed him as much as the one with Rousey have occurred only a handful of times.
50%UnverifiedDana White initially did not want to introduce female fighters into the UFC.
50%UnverifiedDana White believes top athletes share two core elements: hard ability (whether they can fight) and the psychological capacity for 'manifesting' (visualizing and declaring goals in advance).
50%UnverifiedDana White places Ronda Rousey alongside Conor McGregor and Khabib Nurmagomedov, regarding them as rare 'unicorn' figures in the industry.
50%UnverifiedDana White believes remote work makes it difficult to replicate the creative spillover and unexpected value generated by gathering talented people in one room.
50%UnverifiedDana White defines the core competency of an entrepreneur as finding solutions to problems every day.
50%UnverifiedDana White required his son, who is attending college, to work at U-Haul and experience a paving company to understand what truly hard work is.
50%UnverifiedThe three criteria Dana White uses to find team members are: talented, hardworking, and aligned with the vision.
50%UnverifiedDana White is the president of the UFC.
50%UnverifiedDana White evaluates risk by working backward from the worst-case scenario, believing the worst outcome is never having tried.
50%UnverifiedDana White breaks down manifestation into two necessary components: clear intention-setting and the daily accumulation of consistent action.
50%UnverifiedDana White blocks most media covering combat sports, but listens carefully to feedback from hardcore fans.
50%UnverifiedDana White's business portfolio covers UFC, Zuffa Boxing, and Power Slap, and he has signed a broadcast deal with Paramount.
50%UnverifiedAt age 19, Dana White left a hotel job with a 401k, full medical benefits, and a stable salary to enter the fighting industry.
50%UnverifiedThe UFC (then a fighting company) was bought for $2 million.
50%UnverifiedDana White believes it is impossible for the younger generation to think they can build a successful business from home.
50%UnverifiedDana White still goes into the office every morning at 8:30 and often works until 7 to 10 p.m.
50%UnverifiedRonda Rousey approached Dana White at an event and asked for a 15-minute conversation, which changed White's view on UFC women's bouts.
50%UnverifiedDuring the pandemic, Dana White gathered all employees and promised not to lay off anyone.
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