ATT
A privacy framework introduced by Apple with iOS 14.5 in 2021. It requires third-party applications to obtain explicit user authorization before accessing the device advertising identifier (IDFA), changing the tracking model from a default opt-out to an opt-in approach to protect user privacy across apps and websites.
Core Facts
Timeline (last 90 days)
Meta estimates that it lost more than $10 billion in a single year due to Apple's ATT policy.
Starting with iOS 14, Apple significantly strengthened its privacy protection mechanisms, including the App Tracking Transparency (ATT) framework and camera/microphone usage indicator lights.
All Facts (2)
Starting with iOS 14, Apple significantly strengthened its privacy protection mechanisms, including the App Tracking Transparency (ATT) framework and camera/microphone usage indicator lights.
65%UnverifiedMeta estimates that it lost more than $10 billion in a single year due to Apple's ATT policy.
50%