BrightLocal
A software and research company specializing in local SEO. It provides tools for local businesses covering search ranking tracking and reputation management, and publishes periodic research reports on local consumer behavior.
Timeline (last 90 days)
According to BrightLocal data from February 2026, 45% of U.S. consumers used AI tools to get local business recommendations in the past 12 months.
A BrightLocal survey of 1,000 U.S. consumers shows that 97% of customers check reviews before contacting a business.
In the survey, 41% of respondents said they always read reviews.
In the survey, 31% of respondents would not consider businesses with a rating below 4.5 stars.
The survey shows that 97% of people who read reviews also read the business's responses.
According to BrightLocal, 87% of consumers use Google to evaluate local businesses.
All Facts (6)
According to BrightLocal data from February 2026, 45% of U.S. consumers used AI tools to get local business recommendations in the past 12 months.
50%UnverifiedA BrightLocal survey of 1,000 U.S. consumers shows that 97% of customers check reviews before contacting a business.
50%UnverifiedIn the survey, 41% of respondents said they always read reviews.
50%UnverifiedIn the survey, 31% of respondents would not consider businesses with a rating below 4.5 stars.
50%UnverifiedThe survey shows that 97% of people who read reviews also read the business's responses.
50%UnverifiedAccording to BrightLocal, 87% of consumers use Google to evaluate local businesses.
50%