Cass Sunstein
An American legal scholar and professor at Harvard Law School who co-authored Nudge with Richard Thaler and served as administrator of the White House Office of Information and Regulatory Affairs.
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Behavioral economist Richard Thaler and legal scholar Cass Sunstein called subtle product arrangements nudges (nudge theory).
Thaler and Sunstein proposed the concept of the nudge in their 2008 book of the same name and linked it to choice architecture.
Choice architecture was proposed by behavioral economists Richard Thaler and Cass Sunstein in Nudge, referring to influencing people's decisions by organizing how options are presented, without changing the options themselves or depriving people of freedom of choice.
理查德·塞勒和卡斯·桑斯坦在《助推》中提出，微小的环境摩擦可以显著改变行为选择。
All Facts (4)
Behavioral economist Richard Thaler and legal scholar Cass Sunstein called subtle product arrangements nudges (nudge theory).
50%UnverifiedThaler and Sunstein proposed the concept of the nudge in their 2008 book of the same name and linked it to choice architecture.
50%UnverifiedChoice architecture was proposed by behavioral economists Richard Thaler and Cass Sunstein in Nudge, referring to influencing people's decisions by organizing how options are presented, without changing the options themselves or depriving people of freedom of choice.
50%Unverified理查德·塞勒和卡斯·桑斯坦在《助推》中提出，微小的环境摩擦可以显著改变行为选择。
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