Clay
Clay is a technology company focused on sales and marketing automation, offering customer relationship management tools centered on data integration and AI-driven workflows. Its products help enterprises automate the collection, enrichment, and outreach processes for prospective customers, supporting teams in building personalized sales outreach workflows. Clay primarily serves sales, growth, and revenue operations teams.
Timeline (last 90 days)
Clay's free plan offers 100 credits and 500 actions, the Launch plan is $185 per month, and the Growth plan is $495 per month.
Clay adjusted its pricing on March 11, 2026, splitting billing into Data Credits and Actions.
The B2B sales intelligence track already has established players such as ZoomInfo, Clearbit and Clay, which are also rapidly integrating AI capabilities.
AgentSDR is an open-source AI SDR (Sales Development Representative) workspace that supports self-hosting and aims to replace multiple commercial sales tools such as Clay, Smartlead, and HubSpot.
Data enrichment refers to automatically supplementing information such as job title, company size, and social profiles based on an email address or company name; tools such as Clay typically charge on a per-credit basis.
Clay does not hold its own data; instead, it achieves lead enrichment by aggregating over 60 third-party data sources and using AI to automatically fill in fields, with pricing measured in credits.
Whether Fuse AI's data quality and channel depth can reach the standard of benchmarks like Apollo and Clay remains to be verified.
Fuse AI officially positions itself with the analogy "Think OpenRouter x Apollo x Clay x Zapier."
Clay is a company focused on data automation and growth marketing, whose product helps sales and marketing teams integrate multi-source data and automate prospect research and outreach processes.
Clay has seen widespread adoption in sales development and account-based marketing (ABM) scenarios, and is especially favored by small and medium-sized B2B companies.
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All Facts (20)
Clay is a data enrichment platform characterized by waterfall-style data source aggregation and high programmability.
60%UnverifiedClay's free plan offers 100 credits and 500 actions, the Launch plan is $185 per month, and the Growth plan is $495 per month.
50%UnverifiedThe B2B sales intelligence track already has established players such as ZoomInfo, Clearbit and Clay, which are also rapidly integrating AI capabilities.
50%UnverifiedAgentSDR is an open-source AI SDR (Sales Development Representative) workspace that supports self-hosting and aims to replace multiple commercial sales tools such as Clay, Smartlead, and HubSpot.
50%UnverifiedData enrichment refers to automatically supplementing information such as job title, company size, and social profiles based on an email address or company name; tools such as Clay typically charge on a per-credit basis.
50%UnverifiedClay does not hold its own data; instead, it achieves lead enrichment by aggregating over 60 third-party data sources and using AI to automatically fill in fields, with pricing measured in credits.
50%UnverifiedWhether Fuse AI's data quality and channel depth can reach the standard of benchmarks like Apollo and Clay remains to be verified.
50%UnverifiedFuse AI officially positions itself with the analogy "Think OpenRouter x Apollo x Clay x Zapier."
50%UnverifiedClay's product core is a data enrichment platform that allows users to connect dozens of data sources such as LinkedIn, Clearbit, and Hunter.io in a no-code or low-code manner to automatically complete prospect information and scoring.
50%UnverifiedClay has seen widespread adoption in sales development and account-based marketing (ABM) scenarios, and is especially favored by small and medium-sized B2B companies.
50%UnverifiedClay's built-in AI feature Claygent can crawl public web information like a human researcher and generate personalized outreach email drafts.
50%UnverifiedClay is a company focused on data automation and growth marketing, whose product helps sales and marketing teams integrate multi-source data and automate prospect research and outreach processes.
50%UnverifiedWhen asked to recommend alternatives to Clay, 95% of responses still included Clay itself.
50%UnverifiedClay is an immediate-mode GUI library developed by Ryan Fleury
50%UnverifiedClay's model is known in the industry as Data Orchestration — rather than building its own data, it acts as a middleware layer connecting external data sources such as LinkedIn, Clearbit, and Hunter.io with enterprise internal CRMs, and then uses built-in AI logic to cleanse, enrich, and automate the data.
50%UnverifiedClay focuses on data automation for sales and growth teams.
50%UnverifiedA Personal CRM differs from enterprise-level CRMs such as Salesforce in that it focuses on maintaining social relationships at the personal level, with dedicated tools such as Clay and Monica available on the market
50%UnverifiedClay is known for its powerful data aggregation and workflow automation, supporting the stitching together of customer information from dozens of data sources.
50%UnverifiedClay, Instantly, and Apollo are the main competitors in the B2B sales outreach space.
50%UnverifiedAttio focuses on a highly flexible data model that allows teams to customize customer record structures and integrate data from multiple sources via API; Clay focuses on automated sales lead enrichment, scraping contact information from multiple data sources and combining it with AI to generate outreach copy.
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