Crossing the Chasm
A theory of technology product market diffusion proposed by Geoffrey Moore, holding that a chasm exists between early adopters of a new technology product and the mainstream market. The key to crossing the chasm lies in launching a killer application that simultaneously appeals to pragmatists and the early majority.
Timeline (last 90 days)
In 'Crossing the Chasm,' Silicon Valley consultant Geoffrey Moore proposed that there is a chasm between a new technology product's early adopters and the mainstream market, and that the key to crossing the chasm is often launching a killer app that appeals to both pragmatists and the early majority.
In the electric vehicle space, the Roadster played the role of the killer app in Crossing the Chasm theory, creating a cognitive impact through performance and experience that turned electric vehicles from an environmental compromise into performance cars worth owning.
Geoffrey Moore proposed the technology diffusion theory in Crossing the Chasm, dividing the technology adoption curve into five stages: Innovators 2.5%, Early Adopters 13.5%, Early Majority 34%, Late Majority 34%, and Laggards 16%.
Geoffrey Moore points out in Crossing the Chasm that a chasm exists between early adopters and the early majority.
In Crossing the Chasm, Geoffrey Moore points out that a "chasm" exists between early adopters and the early majority, and whether this chasm can be crossed determines whether a technology product can achieve large-scale commercialization.
All Facts (5)
Geoffrey Moore proposed the technology diffusion theory in Crossing the Chasm, dividing the technology adoption curve into five stages: Innovators 2.5%, Early Adopters 13.5%, Early Majority 34%, Late Majority 34%, and Laggards 16%.
70%UnverifiedIn 'Crossing the Chasm,' Silicon Valley consultant Geoffrey Moore proposed that there is a chasm between a new technology product's early adopters and the mainstream market, and that the key to crossing the chasm is often launching a killer app that appeals to both pragmatists and the early majority.
50%UnverifiedIn the electric vehicle space, the Roadster played the role of the killer app in Crossing the Chasm theory, creating a cognitive impact through performance and experience that turned electric vehicles from an environmental compromise into performance cars worth owning.
50%UnverifiedGeoffrey Moore points out in Crossing the Chasm that a chasm exists between early adopters and the early majority.
50%UnverifiedIn Crossing the Chasm, Geoffrey Moore points out that a "chasm" exists between early adopters and the early majority, and whether this chasm can be crossed determines whether a technology product can achieve large-scale commercialization.
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