Concept数据管理平台
DMP
A Data Management Platform, used primarily in advertising contexts for audience data management and targeting, typically controlled by technical teams rather than marketers.
Timeline (last 90 days)
Oct 20
Classic definitions of CDP from organizations such as Gartner emphasize its "marketer-controlled" attribute, which is also one of the main differences between CDPs and data management platforms (DMPs).
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Aug 24
CDP（客户数据平台）的核心价值在于构建基于已知用户身份的统一客户画像，与侧重销售管道管理的CRM和侧重匿名受众投放的DMP不同
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