Concept双十一 / 光棍节购物节
Double 11
An annual large-scale online promotional event originating from Taobao Mall under Alibaba, held every November 11 and the largest e-commerce shopping festival in China.
Timeline (last 90 days)
Oct 17
This year's Douyin Mall Double 11 covers key categories such as apparel, beauty and personal care, and fast-moving and durable consumer goods, spanning the autumn-winter seasonal transition and stock-up moments.
Unverified50%
Oct 13
Double 11 is the window with the highest order density of the year in e-commerce, when buyers' procurement demand and manufacturers' order-taking pressure are both released in concentrated fashion
Expired50%