Entra SSO
An enterprise-grade single sign-on solution based on Microsoft Entra ID. Customer enterprise IT administrators configure the enterprise application in their own tenant to achieve identity authentication and authorization management for users within the organization.
Timeline (last 90 days)
Entra SSO is enterprise-grade single sign-on, configured by the customer enterprise's IT administrator in their own Entra tenant; user authentication happens within the customer tenant, and the application trusts that tenant rather than generic Microsoft accounts.
Microsoft OAuth suits self-service signup and PLG (product-led growth) models, while Entra SSO suits B2B deals aimed at enterprise IT procurement.
The application can determine the sign-in path based on the user's email domain: if the domain belongs to a configured Entra tenant, the user is directed to that enterprise's SSO flow; otherwise it falls back to generic Microsoft OAuth sign-in.
When a customer only asks for employees to sign in with one click using Microsoft accounts, Microsoft OAuth alone is most likely sufficient; when the customer's security or IT team requires employees to sign in through the company identity system and have access managed centrally by it, that is the Entra SSO scenario.
Delivering only OAuth to a customer that explicitly requires enterprise-grade SSO is very likely to be rejected outright at the security review stage.
Entra SSO has a longer delivery cycle, but once integrated customer stickiness is higher, because switching costs rise significantly once the identity system is bound.
All Facts (6)
Entra SSO is enterprise-grade single sign-on, configured by the customer enterprise's IT administrator in their own Entra tenant; user authentication happens within the customer tenant, and the application trusts that tenant rather than generic Microsoft accounts.
50%UnverifiedMicrosoft OAuth suits self-service signup and PLG (product-led growth) models, while Entra SSO suits B2B deals aimed at enterprise IT procurement.
50%UnverifiedThe application can determine the sign-in path based on the user's email domain: if the domain belongs to a configured Entra tenant, the user is directed to that enterprise's SSO flow; otherwise it falls back to generic Microsoft OAuth sign-in.
50%UnverifiedWhen a customer only asks for employees to sign in with one click using Microsoft accounts, Microsoft OAuth alone is most likely sufficient; when the customer's security or IT team requires employees to sign in through the company identity system and have access managed centrally by it, that is the Entra SSO scenario.
50%UnverifiedDelivering only OAuth to a customer that explicitly requires enterprise-grade SSO is very likely to be rejected outright at the security review stage.
50%UnverifiedEntra SSO has a longer delivery cycle, but once integrated customer stickiness is higher, because switching costs rise significantly once the identity system is bound.
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