MKBHD
A prominent technology YouTuber and consumer electronics reviewer known for in-depth smartphone and digital product evaluations, with tens of millions of subscribers on the platform.
Timeline (last 90 days)
MKBHD (Marques Brownlee) considers video A/B testing one of YouTube's craziest, riskiest, and potentially worst ideas.
MKBHD believes that video A/B testing finds the version with the highest retention rate, but high retention does not equal a better video, as many creative production decisions are precisely not the choices that optimize retention.
All Facts (2)
MKBHD (Marques Brownlee) considers video A/B testing one of YouTube's craziest, riskiest, and potentially worst ideas.
50%UnverifiedMKBHD believes that video A/B testing finds the version with the highest retention rate, but high retention does not equal a better video, as many creative production decisions are precisely not the choices that optimize retention.
50%