Rivian R2
A mid-size electric SUV introduced by Rivian, positioned below the R1 series. It retains the brand's off-road capability and design language at a more accessible price, targeting the mainstream mass market.
Timeline (last 90 days)
The R2 is seen as Rivian's key product line for reaching the mass market, positioned lower than the more premium R1 series.
The Rivian R2 is a mid-size SUV officially unveiled by Rivian in March 2024, with a starting price of approximately $45,000.
The R2 is built on an entirely new platform, and Rivian plans to produce it at its Normal, Illinois factory as well as a future new factory to be built in Georgia.
The R2 is regarded by the industry as the key bet on whether Rivian can achieve profitability.
The R2's strategic position for Rivian is analogous to that of the Tesla Model Y in the mass market.
If the R2 maintains its current market momentum, Rivian's share of the mass electric vehicle market is expected to increase further.
All Facts (6)
The R2 is seen as Rivian's key product line for reaching the mass market, positioned lower than the more premium R1 series.
50%UnverifiedThe R2 is built on an entirely new platform, and Rivian plans to produce it at its Normal, Illinois factory as well as a future new factory to be built in Georgia.
50%UnverifiedThe R2 is regarded by the industry as the key bet on whether Rivian can achieve profitability.
50%UnverifiedThe R2's strategic position for Rivian is analogous to that of the Tesla Model Y in the mass market.
50%UnverifiedThe Rivian R2 is a mid-size SUV officially unveiled by Rivian in March 2024, with a starting price of approximately $45,000.
50%UnverifiedIf the R2 maintains its current market momentum, Rivian's share of the mass electric vehicle market is expected to increase further.
50%