Tmall
A B2C e-commerce platform under Alibaba, centered on the brand flagship store model and providing brand merchandise transactions for consumers.
Core Facts
Timeline (last 90 days)
At the 2026 AliExpress Annual Summit and Double 11 Merchant Conference, AliExpress and Tmall jointly released the "Chinese Brands Global Growth Plan," announcing that they will allocate special funds to participate in angel-round financing of outstanding AI hardware brands, with the goal of incubating more than 100 AI hardware brands.
For Tmall KA brands (such as Midea, Haier, Hisense and TCL), the dedicated service team provides support from Alibaba Group resources and seven major operational capabilities including brand protection, marketing products, digital advertising and consumer asset operations; more than 10 leading brands have joined so far, with plans to bring in more than 500 subsequently.
The "Chinese Brands Global Growth Plan" covers three types of brands: Tmall KA brands, AI hardware brands and factory-type brands, with different support methods for each.
Sandy runs two Tmall lingerie flagship stores, and for the autumn-winter new-product season the demand for seeding images is close to 10,000 images, which under the traditional model would require about 100 working days and take four to five months from start to finish.
Qianwen Office automatically collects the final prices on Tmall and JD.com at 8:30 every morning and 6 p.m. every afternoon, generating a daily price report sent to email, including price changes, inventory status, the past 7-day trend and price differences.
Tmall President Jialuo said that AI's greatest value lies in understanding consumer demand more deeply and over a longer term, realizing the shift from satisfying demand to creating demand.
Apple expanded the scale of its cooperation with Tmall last month, adding more than 20 authorized stores.
In 2025 Tmall Double 11, brands brought a total of 50,000 super single products, as well as 2,000 Tmall-exclusive flagship store surprise gift box products.
Yoga apparel brand ALO opened an exclusive store on Tmall in August 2025, with first-week sales of nearly 200 million yuan, producing 2 ten-million-level and 24 million-level hit products.
Large model vendors such as Zhipu and MiniMax have opened stores on Tmall, selling API call quotas (tokens) as goods during Double 11.
12 more timeline events
All Facts (9)
The iPhone Duo was released later than the foldable smartphones from the Android camp.
70%UnverifiedAccio's 'E-commerce Manager' feature connects mainstream domestic e-commerce platforms such as Taobao, Tmall, Douyin, Pinduoduo and JD.com, enabling procurement and store operations to be completed in a closed loop within the same workspace.
60%UnverifiedFor Tmall KA brands (such as Midea, Haier, Hisense and TCL), the dedicated service team provides support from Alibaba Group resources and seven major operational capabilities including brand protection, marketing products, digital advertising and consumer asset operations; more than 10 leading brands have joined so far, with plans to bring in more than 500 subsequently.
50%UnverifiedThe "Chinese Brands Global Growth Plan" covers three types of brands: Tmall KA brands, AI hardware brands and factory-type brands, with different support methods for each.
50%UnverifiedQianwen Office automatically collects the final prices on Tmall and JD.com at 8:30 every morning and 6 p.m. every afternoon, generating a daily price report sent to email, including price changes, inventory status, the past 7-day trend and price differences.
50%UnverifiedSandy runs two Tmall lingerie flagship stores, and for the autumn-winter new-product season the demand for seeding images is close to 10,000 images, which under the traditional model would require about 100 working days and take four to five months from start to finish.
50%UnverifiedTmall President Jialuo said that AI's greatest value lies in understanding consumer demand more deeply and over a longer term, realizing the shift from satisfying demand to creating demand.
50%UnverifiedThe two major keywords of 2025 Tmall Double 11 were clearly defined as AI and flagship stores, marking the shift of e-commerce shopping festivals from traffic-driven to technology-driven.
50%UnverifiedAt the 2026 AliExpress Annual Summit and Double 11 Merchant Conference, AliExpress and Tmall jointly released the "Chinese Brands Global Growth Plan," announcing that they will allocate special funds to participate in angel-round financing of outstanding AI hardware brands, with the goal of incubating more than 100 AI hardware brands.
50%