Veritas
A chip technology startup focused on luxury goods anti-counterfeiting, providing physical-layer identity marking and authenticity verification for products through embedded cryptographic chips.
Timeline (last 90 days)
Veritas is a startup founded by Luci Holland, who was previously an engineer at Tesla.
Veritas has expanded its anti-counterfeiting chip technology from its original use case to new categories such as jewelry, trophies, and perfume bottles.
Veritas's chip-based anti-counterfeiting solution embeds a unique encrypted chip identifier in goods, which consumers can verify as authentic by scanning with a phone.
One of the core technical challenges facing the Veritas chip solution is that the chip itself may still be physically disassembled, cloned or recycled.
All Facts (4)
Veritas is a startup founded by Luci Holland, who was previously an engineer at Tesla.
50%UnverifiedVeritas's chip-based anti-counterfeiting solution embeds a unique encrypted chip identifier in goods, which consumers can verify as authentic by scanning with a phone.
50%UnverifiedOne of the core technical challenges facing the Veritas chip solution is that the chip itself may still be physically disassembled, cloned or recycled.
50%UnverifiedVeritas has expanded its anti-counterfeiting chip technology from its original use case to new categories such as jewelry, trophies, and perfume bottles.
50%