#GA4
2 related articles

·1 min
GA4's Hidden AI Traffic: 429 Visits from ChatGPT — Did You Notice?
GA4 added an AI assistant channel in May, but one site owner found 429 visits from ChatGPT — and 45 more from other AI tools went untagged. Here's how to catch missed AI traffic with custom regex and why AI visitors engage more.
Read more →

·3 min
Tracking Traffic From ChatGPT, Perplexity and Gemini in GA4 and BigQuery
A step-by-step guide to building a custom AI assistant channel group in GA4 and using BigQuery to query sessions and landing pages referred by ChatGPT, Perplexity, and Gemini, correlating citation data and explaining three measurement blind spots.
Read more →