Roku OS
A smart television operating system developed by Roku. It incorporates a streaming content aggregation platform and an advertising delivery system, serving as the core vehicle for Roku's platform revenue.
Timeline (last 90 days)
Roku's core competitiveness lies in the device coverage of Roku OS and its channel app ecosystem.
Roku's aggressive pricing is intended to expand the installed base of TVs running Roku OS in order to increase advertising exposure and content revenue-sharing opportunities.
Roku OS is based on a custom Linux kernel, uses its own application framework and development language BrightScript, and follows a completely different development path from Android/Google TV.
All Facts (3)
Roku's core competitiveness lies in the device coverage of Roku OS and its channel app ecosystem.
50%UnverifiedRoku's aggressive pricing is intended to expand the installed base of TVs running Roku OS in order to increase advertising exposure and content revenue-sharing opportunities.
50%UnverifiedRoku OS is based on a custom Linux kernel, uses its own application framework and development language BrightScript, and follows a completely different development path from Android/Google TV.
50%