Conceptsocial proof
Social Proof
Social proof is a concept in behavioral economics and marketing psychology whereby people, when uncertain how to decide, refer to others' behavior or evaluations to guide their own choices. In marketing it is commonly used through user reviews and testimonials to reinforce trust.
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Oct 25
"Social proof" is a concept in behavioral economics and marketing psychology whereby people, when uncertain how to decide, refer to others' behavior or evaluations to guide their own choices.
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