Think Different
An advertising slogan introduced by Apple in 1997 that emphasizes unconventional thinking and innovation and became a core symbol of the Apple brand spirit.
Timeline (last 90 days)
"Think Different" is an advertising slogan launched by Apple in 1997, created by TBWA\Chiat\Day.
The accompanying "Think Different" ads featured black-and-white portraits of "misfit thinkers" such as Einstein, Picasso, and John Lennon.
Apple's 1997 "Think Different" campaign is a classic example of a technology company using humanistic narrative to build brand identity.
All Facts (3)
"Think Different" is an advertising slogan launched by Apple in 1997, created by TBWA\Chiat\Day.
50%UnverifiedThe accompanying "Think Different" ads featured black-and-white portraits of "misfit thinkers" such as Einstein, Picasso, and John Lennon.
50%UnverifiedApple's 1997 "Think Different" campaign is a classic example of a technology company using humanistic narrative to build brand identity.
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