10 Products Apple Should Have Made But Didn't: From a Foldable iPhone to the Apple Car

The Product Gaps of a Three-Trillion-Dollar Company: What Is Apple Still Missing?

Apple is one of the world's most valuable tech companies, boasting a multi-trillion-dollar market cap with a product lineup spanning phones, computers, watches, earbuds, headsets, and more. Yet even with all that power, many highly anticipated products remain conspicuously absent. Popular tech YouTuber MKBHD recently shared his list of the 10 products Apple should have released but hasn't — from printers to cars, each one addressing a real user pain point.

Infrastructure: An Apple Printer and a Cellular MacBook

#10: A Printer That Doesn't Suck

Printers might be the single worst user experience in all of consumer electronics — complex driver installations, expensive ink cartridges, and unreliable connections. MKBHD admits he doesn't actually want a printer, but he believes that if any company could make one that doesn't suck, it's probably Apple. What sounds like a joke actually reflects a deeper truth: the printer industry has seen virtually no fundamental UX breakthrough in decades, and reimagining terrible experiences is exactly what Apple does best.

#9: A Foldable iPhone

Foldable phones have been around for seven years now, with Samsung, Huawei, and others iterating through multiple generations as the technology has matured significantly. Apple still hasn't released a foldable phone, though the industry widely expects them to enter the space soon. MKBHD says he'd love to see Apple make "an iPad mini that fits in your pocket," but he's even more excited about the software innovations Apple could bring beyond the hardware form factor itself.

#8: A MacBook with Built-in Cellular Connectivity

While users can tether through their iPhone's hotspot, built-in cellular connectivity is always more convenient. Some Windows laptops have supported 4G/5G connections for years, yet Apple's entire MacBook lineup still doesn't offer this option. For users who frequently work on the go, this is a very real pain point.

Smart Home Ecosystem: Screens, Doorbells, and a Siri Upgrade

#7: A Siri That Actually Works Well

This might be the single most requested improvement among Apple users. Since its launch in 2011, Siri has consistently lagged behind competitors in intelligence. Apple has announced LLM-based upgrades under the Apple Intelligence umbrella, but the real-world results remain to be seen. MKBHD's take is blunt: "They've already announced stuff that should be great — so just ship it."

#6: A Smart Home Hub with a Screen

Apple's HomePod sounds great but is functionally limited. By contrast, Amazon's Echo Show and Google's Nest Hub have long offered richer smart home control through touchscreens. An Apple home hub with a display could show music information, provide intuitive whole-home device control, and dramatically boost the practicality of the HomeKit ecosystem. Multiple sources suggest Apple is indeed developing such a product, but a release date remains uncertain.

#5: An Apple-Branded Smart Doorbell and Security Camera

Pairing naturally with a screen-equipped home hub, an Apple-designed smart doorbell or security camera would complete the home ecosystem loop. MKBHD emphasized his expectations: "No surveillance — just clean design and high-definition video." This aligns perfectly with Apple's privacy-first philosophy. If Apple could release a security product with end-to-end encryption and no cloud data storage, it would be enormously compelling to privacy-conscious users.

Wearables and Imaging: A Fitness Band, AR Glasses, and an Apple Camera

#4: Apple AR Glasses

The AR glasses space is heating up fast. Meta's Ray-Ban smart glasses have gained solid market traction, and other manufacturers are accelerating their efforts. Apple has already shipped the Vision Pro headset, but truly lightweight AR glasses are the mainstream form factor of the future. MKBHD believes Apple will inevitably build AR glasses that pair best with the iPhone, but he's more curious about "what else Apple has up its sleeve."

#3: A Screenless Apple Fitness Band

This is a remarkably insightful suggestion. Products like Whoop and Fitbit have proven massive demand for screenless fitness trackers — lightweight, durable, and focused purely on health data. Apple is unlikely to release such a product because it would directly cannibalize Apple Watch sales. But MKBHD's vision is enticing: a lightweight braided band with built-in sensors, no subscription fee, and an opportunity to completely reimagine Apple's Health app. If this product existed, "a lot of people would be very happy."

#2: A Real Apple Camera

This idea is genuinely exciting. Apple's best camera today is the iPhone, whose sensor size is constrained by the phone's body. What would happen if Apple combined a full-frame sensor with an Apple Silicon chip? Powerful computational photography plus the physical advantages of a large sensor, paired with seamless Apple ecosystem integration — it could become "one of the most powerful and unique cameras we've ever seen." While the chances of Apple entering the professional camera market are extremely slim, the thought experiment alone demonstrates the depth of Apple's computational imaging expertise.

The Ultimate Regret: Why the Apple Car Ranks #1

#1: Show Us That Apple Car

Topping the list is the Apple Car — the legendary project that burned through billions of dollars, was secretly developed for years, and was ultimately canceled. MKBHD pointed out an interesting connection: former Apple Chief Design Officer Jony Ive's firm partnered with Ferrari in 2021, and Ferrari recently unveiled its electric supercar, the Ferrari Luce. "Do we really believe they designed that car from scratch in five years? There's no way that car doesn't have traces of the canceled Apple Car project in it."

This speculation can't be confirmed, but it's certainly thought-provoking. Is there really a prototype car hidden beneath Apple Park that never saw the light of day? MKBHD's plea speaks for countless tech enthusiasts: "Show us that car."

Conclusion: Apple's Restraint vs. User Expectations

The value of this list goes beyond cataloging Apple's product gaps — it reveals a core tension: Apple, one of the world's most innovative companies, pursues an extremely conservative and restrained product strategy. They won't rush a product to market just to fill a category gap, but that restraint sometimes means user needs go unmet for years. A foldable iPhone, AR glasses, a smart home hub — these products may all arrive eventually, but Apple's timeline is always on Apple's terms.